Hay muchas maneras de llegar a los consumidores y venderles tus productos on-line, ya sea mediante una tienda propia o a través de plataformas de terceros. Ambas modalidades tienen ventajas y desventajas, por lo que muchos vendedores optan por un enfoque omnicanal para maximizar sus ventas.
El eighty % de las empresas de ecommerce ya utiliza o planea utilizar chatbots para mejorar el servicio al cliente.
Si bien es difícil sustituir la experiencia presencial del comercio minorista, las tiendas on the net tienen ventaja en cuanto a la personalización. Los datos de los clientes pueden utilizarse para personalizar las estrategias de marketing and advertising de ecommerce, con experiencias adaptadas a cada individuo.
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Puede realizarse mediante una aplicación de smartphone, una tienda on the net, en las redes sociales o en un "marketplace" check here o mercado digital. Participar en el ecommerce es posible desde cualquier lugar con acceso a World-wide-web.
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